Kroger's New Line Of Fresh Salads Enables Customers To Learn Origin Of Produce   ROANOKE, VA. (October 30, 2009) — Kroger’s new line of its own fresh salads with exclusive technology on the packaging is now available at the 127 Kroger stores in the six-state Mid-Atlantic region.      Packages enable customers to learn where the produce was grown as part of Kroger’s “Quality You Can Trace” program. “Kroger is responding to increased interest of shoppers in nutrition, origin and quality of the food they purchase,” said Carl York, spokesman.      Fresh Selections by Kroger are quality, pre-washed ready-to-serve packaged salads available in produce departments. Priced from $.99 to $4.99, Kroger’s Fresh Selections are the only salads with HarvestMark technology sold in America. Each bag carries a 16-digit code shoppers can enter at HarvestMark.com to learn more about the salad’s origin, packing location, ingredients, date and time the product was packaged. Customers also can offer their feedback on the product.      â€śFood safety is a top priority at Kroger,” said York. “Our partnership with HarvestMark makes it easy for customers to learn more about the food they purchase. We want to help them prepare safe and delicious meals for their families.”      HarvestMark is the leading system in food traceability. “Kroger continues to be a leader in offering customers innovative food safety tools and resources,” said York.      Kroger’s Mid-Atlantic region serves stores in Virginia, West Virginia, North Carolina and the eastern portions of Tennessee, Ohio and Kentucky. For locations, visit www.kroger.com.

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